Email Marketing Manager
Job No:
IG119
Location:
Toronto, Canada
For the past 28 years, Intrepid has been taking small groups on real life experiences that give back to the places and people we visit. Now the world's largest provider of adventure travel experiences, we cater for all ages, budgets, and appetites for adventure through Adventure Tours Australia, Geckos Adventures, Intrepid Travel, Peregrine Adventures and Urban Adventures.
Working in travel is a nice perk. An even better one is knowing that the work you do matters. Globally renowned as a leader in responsible travel, Intrepid Group has been a carbon-neutral business since 2010 and was the first global travel company to end elephant riding. The Intrepid Foundation, our not-for-profit, has raised $5m AUD for over 75 local and international charities by matching traveller donations dollar-for-dollar.
Job summary
The Intrepid Group (Intrepid Travel & Peregrine Adventures) is looking for an Email Marketing Manager to join our growing and fast-paced North American Marketing team. This role will focus on executing, measuring and optimizing our customer email program. The successful candidate will think both analytically and creatively to segment our data and ensure that each stage of the customer lifecycle is well communicated and engaging for our customers. This person will help innovate our email marketing and implement messaging that delights, informs, engages, and drives sales.
Who are you?
- 3+ years’ experience in email marketing
- Experience working with ESPs, preferably Salesforce Marketing Cloud (Exact Target)
- Solid understanding of direct-response marketing, email best practices, user experience, email metrics and associated KPIs
- Basic HTML experience required
- Self-motivated and results oriented
- Excellent project management, problem solving and organizational skills.
- Proficiency in a web analytics, preferably Google Analytics
- Strong data management skills, interpretive ability
- Long term improvement focus, while maintaining flexibility in a rapidly changing work environment
- The ability to prioritize, self-manage, and seek help when necessary
- Excellent communication skills
- Passion/interest in travel
What will you be doing?
- Develop overall email strategy (including personalized and automated programs) with Head of Digital Marketing, North America
- Lead execution of strategy by partnering with internal marketing and creative teams
- Build, test, schedule and deploy email campaigns in Salesforce Marketing Cloud with heavy emphasis on customer segmentation and contact strategy
- Develop and execute testing strategies using A/B splits and control groups to continuously optimize campaign performance
- Develop segmentation strategies based on customer behaviour
- Upload and welcome new leads from partnerships and lead generation activity to the email database
- Proactively manage IP reputation and deliverability by using best practice sending behaviours and complying with global email send rules
- Establish standard weekly/monthly/quarterly performance reports, evaluate, communicate results and make recommendations for further enhancements
- Understand and continually evaluate website analytics and customer data/behaviour to ensure they are achieving KPI targets and to recommend future opportunities for messaging efforts
- Represent the North American Marketing team in Global email strategy planning
- Partner with marketing on customer acquisition campaigns to deliver a personalized customer journey
Applications close 31 October 2018
Please view the job description for more information
