Digital Marketing Manager – North America
Job No:
IG199
Location:
Toronto, Canada
For the past 28 years, Intrepid has been taking small groups on real life experiences that give back to the places and people we visit. Now the world's largest provider of adventure travel experiences, we cater for all ages, budgets, and appetites for adventure through Adventure Tours Australia, Geckos Adventures, Intrepid Travel, Peregrine Adventures and Urban Adventures.
Working in travel is a nice perk. An even better one is knowing that the work you do matters. Globally renowned as a leader in responsible travel, Intrepid Group has been a carbon-neutral business since 2010 and was the first global travel company to end elephant riding. The Intrepid Foundation, our not-for-profit, has raised $5m AUD for over 75 local and international charities by matching traveller donations dollar-for-dollar.
Job summary
The Intrepid Group is a purpose-driven organization that is both the world’s largest adventure travel company and travel B-corp. Headquartered in Melbourne, Australia, Intrepid Group, known best for their hero brand Intrepid Travel, has 30 offices worldwide including two North American offices in Toronto and New York City.
The North American Marketing team is a highly collaborative and dynamic team, that is part of the fastest growing region at Intrepid Group. We are seeking individuals who are highly motivated and high performers. With an open and flexible work environment, we measure success more so on impact and innovation rather than hours in a day. We aim to provide ample opportunity for internal growth and development, but also rely on our team members and managers to tell us how we can be better. All Intrepid Group employees in North America start with 5 weeks’ vacation, fantastic benefits and one free trip every year.
The Intrepid Group is now looking for a Digital Marketing Manager who will be responsible for executing the North American digital marketing campaigns and driving the day-to-day performance of all paid digital media, including SEM, Paid Social and Display. With a focus on maximizing online inquiry, quality traffic growth, and revenue, this individual will be conversion-obsessed and endlessly curious. The successful candidate will demonstrate an ability to execute profitable online campaigns from conception to implementation, with detailed reporting and analytics. They will also have experience managing, leading and mentoring a team, as well as multiple agency partners.
Who are you?
- 3+ years consumer digital marketing experience including management of key commercial seasonal events (Eg. Black Friday/Cyber Monday).
- 4+ years hands-on experience in managing paid media programs including paid search, digital and social media.
- Experience driving digital campaigns to budget and optimizing for performance.
- Experience in partnering with agencies in providing effective media support of marketing campaigns.
- Proven skill set in delivering digital CRM solutions - driving tactical and ROI customer focused campaigns.
- Understanding of UX and customer research.
- Experience managing and mentoring a team.
- Experience in data research and analysis and turning into actionable insights.
- Excellent reporting skills.
- Strong project management skills and ability to problem solve.
- Experience managing sizeable budget and delivering ROI.
- Knowledge of US marketplace ideal.
Applications close 25 January 2019
Please view the job description for more information
