Digital Marketing Specialist – Email
Job No:
IG21
Location:
Toronto, ON
For the past 28 years, Intrepid has been taking small groups on real life experiences that give back to the places and people we visit. Now the world's largest provider of adventure travel experiences, we cater for all ages, budgets, and appetites for adventure through Adventure Tours Australia, Geckos Adventures, Intrepid Travel, Peregrine Adventures and Urban Adventures.
Working in travel is a nice perk. An even better one is knowing that the work you do matters. Globally renowned as a leader in responsible travel, Intrepid Group has been a carbon-neutral business since 2010 and was the first global travel company to end elephant riding. The Intrepid Foundation, our not-for-profit, has raised $5m AUD for over 75 local and international charities by matching traveller donations dollar-for-dollar.
Job summary
The Intrepid Group (Intrepid Travel, Peregrine Adventures & Geckos Adventures) is looking for a Digital Marketing Specialist, with a focus on Email Marketing, to join our growing and fast-paced North American Marketing team. This role will work across all paid digital programs in North America, with a focus on executing and optimizing email programs. The successful candidate will think both analytically and creatively to segment our data and ensure that each stage of the customer lifecycle is well communicated and engaging for our customers. This person will help innovate our email marketing and implement messaging that delights, informs, engages, and drives sales. This role will also work across all our paid social and SEM campaigns, supporting our growth targets with new innovations, campaigns and ideas.
What will you be doing?
- Manages the execution of promotional, lifecycle, and transactional email marketing programs to consumers
- Develop strategy around new email builds and automated email marketing programs
- Evaluate and communicate test results and make recommendations for further enhancements
- Understand and continually evaluate website analytics and customer data/behaviour to recommend future opportunities for messaging efforts
- Act as a support in planning and maintaining the digital marketing budget, discount budget & flash sales
- Support Digital Marketing Manager and digital agencies (SEM, social & affiliate) to optimize performance.
- Update and advise on paid social best practices and strategy as it applies to travel.
- Merchandise website & build required landing pages (cross team support)
- Responsible for monthly digital reporting
Applications close 23 February 2018
Please view the job description for more information
